We've all read the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious™. Former CEO James Dale has compilded ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job--from sales rep to dpartment head to CEO--the same principles yield the same results, and they're always effective. While all of Dale's advice is, well, obvious, its implementation isn't. In The Obvious™, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success.

ENTERTAINING, COMPELLING, AND COMMON-SENSICAL, THE OBVIOUS IS ALL YOU NEED TO KNOW. PERIOD.

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